The “Let's Make It Green” Campaign is an initiative that supports environmental afforestation during planting seasons to rehabilitate degraded sites and encourage community participation in developing and preserving vegetation cover. In its third phase, the campaign aims to continue afforestation efforts by planting trees and shrubs in their natural habitats. Therefore, the vision of the campaign is to enhance the center's public image by focusing on its efforts in afforestation and combating desertification. The campaign encourages citizens to contribute to afforestation activities to achieve the objectives of the Saudi Green Initiative and contribute to sustainable environmental development.
Campaign Goals:
Raise Awareness: Introduce the center and raise awareness about the campaign through social media among the target audience and the broader community.
Motivate and Influence: Encourage interested citizens, volunteers, and companies to participate in the campaign.
Engage: Enhance engagement with the campaign and its activities by encouraging the public to participate, like, and interact.